TruBroker launch campaign
The campaign that introduced the TruBroker merit badge, putting named agents on a hoarding on Hessa Street in Dubai and telling their personal stories through video testimonials, written profiles and behind-the-scenes footage on Bayut's social channels. Bayut reported badge-holding agents averaging twelve times the leads.
- The brief
- Dubai home seekers, landlords and sellers who find it hard to know which real estate agents they can trust.
- The idea
- Bayut put agents who earned its merit-based TruBroker badge on a Hessa Street hoarding by name and shared their stories through video testimonials, profiles and footage from behind the scenes.
- What to borrow
- A marketplace can build trust in its sellers by putting the best of them, by name and face, at the centre of its advertising.
| Brand | Bayut |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | OOH, social, digital |
| Source | Campaign Middle East |
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