Year of the Family Ramadan campaign
Union Coop's Ramadan promotion for 2026, pegged to the UAE's Year of the Family theme, cut prices by up to 60 per cent on around 3,000 products across its Dubai stores for the month.
- The brief
- Dubai households facing higher living costs during Ramadan, with the push pegged to the national Year of the Family theme.
- The idea
- Union Coop cut prices on around 3,000 products for Ramadan, ran loyalty-card draws for cash and two Jetour cars, and continued its Your Iftar is Their Suhoor food-waste drive.
- What to borrow
- Tying price cuts to a national theme lets a retailer present discounts as civic support for families.
| Brand | Union Coop |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Zawya |
Case studies like this
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|---|---|---|---|---|
| DAMAC Islands | Buy a Home, Get a Luxury CarFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| QNB | May your doors remain open with kindnessFestive · 12 Mar 2024 | Festive | – | 12 Mar 2024 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Abdul Latif Jameel Motors | Ramadan 2022 car-park filmAd film · 15 Apr 2022 | Ad film | Serviceplan Middle East | 15 Apr 2022 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Aramex | Ramadan 2026: real connection over cold screensIntegrated campaign · 2 Mar 2026 | Integrated campaign | – | 2 Mar 2026 |
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