Al-Nassr FC partnership fan activations
Cenomi Centers tied up with Al-Nassr FC to bring the club's fan base into its malls with experiences built around the team beyond matchdays, positioning the mall estate as a meeting point for retail, lifestyle and sport.
- The brief
- Al-Nassr FC fans, whom Cenomi wants visiting its malls between matchdays.
- The idea
- Cenomi Centers signed a deal with Al-Nassr running to 2028 to stage club-themed fan experiences across its Saudi malls.
| Brand | Cenomi Centers |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground, social |
| Source | Zawya |
What other e-commerce & retail brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
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| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
More from Cenomi Centers
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
| Cenomi rebrandRebrand · 6 Dec 2022 | Rebrand | – | 6 Dec 2022 |