Proud of the UAE
Bayut and dubizzle gathered brokerage founders and chief executives from across the UAE property sector to record short messages of appreciation for the country's leadership and the conditions it created for their businesses. The campaign deliberately carries a collective message rather than promoting any one firm.
- The brief
- The UAE public and its real estate community, at a moment of national pride, for two homegrown property platforms.
- The idea
- Bayut and dubizzle gathered founders and CEOs of brokerages across the UAE to record short thanks to the country's leadership, crediting transparency, stability and safety for their growth.
- What to borrow
- A platform can show leadership in its sector by speaking for the whole industry, with no single firm promoted.
| Brand | Bayut |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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