Everyone is on dubizzle

A twentieth-anniversary brand campaign built on the claim that everyone is on dubizzle. Two humour-led films, one for cars and one for property, open on a seller calling into an empty house or empty car park and end with the space flooded by buyers, closing on the platform's monthly usage numbers. Rolled out across digital, social, radio, video, OOH and PR, it drew 122 million impressions in two weeks.

The brief

Buyers and sellers of cars and property in the UAE, facing the familiar struggle to find the other side of a deal.

The idea

For its 20th year, dubizzle ran two comic films in which a seller waits in an empty new house or a deserted car park until buyers flood in, across digital, radio, outdoor and PR.

What to borrow

Dramatising the fear of an empty marketplace, then filling it, sells a platform's scale as relief for the seller.

Brand	Bayut
Agency	Born28
Talent	Not named
Channels	digital, social, radio, OOH
Source	Campaign Middle East