Your home is a TruBroker away
Brand campaign built on AI-generated versions of real agents from partner agencies who hold Bayut's TruBroker badge. It was conceptualised, developed and produced entirely in-house with AI used through the production pipeline, positioning the recognised brokers as the trustworthy way into a property search.
- The brief
- UAE property seekers trying to find agents who reliably respond and deliver, for Bayut's TruBroker recognition scheme.
- The idea
- Bayut's in-house team made the campaign with AI throughout production, featuring AI renderings of real TruBroker agents from partner agencies.
- What to borrow
- Using AI likenesses of real, named professionals keeps a synthetic production anchored to people customers can actually meet.
| Brand | Bayut |
|---|---|
| Agency | Bayut in-house team |
| Talent | Not named |
| Channels | digital, social, OOH |
| Source | Campaign Middle East |
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