Free Kick - The Biggest Electronics Offer Fest
A seven-week electronics promotion built around the 2026 World Cup, running from 21 May to 15 July. Five winners a week across Dubai, Sharjah and Ajman took AED 5,000 each, and a grand draw in late July gave five more AED 25,000 each, AED 300,000 in all.
- The brief
- Electronics shoppers in Dubai, Sharjah and Ajman during the 2026 World Cup.
- The idea
- Over seven weeks to mid-July, a World Cup electronics promotion paid AED 5,000 to each of five shoppers weekly, then a late-July grand draw paid five more AED 25,000.
- What to borrow
- Weekly winners keep a long promotion alive between matches, and a grand draw gives it a finale.
| Brand | Nesto Hypermarket |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store |
| Source | Nesto Group |
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| LuLu Hypermarket | Summer with LuLuIntegrated campaign · 16 Jun 2025 | Integrated campaign | – | 16 Jun 2025 |
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| Visit Qatar | Kids Go FreeIntegrated campaign · 2 May 2026 | Integrated campaign | – | 2 May 2026 |
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