Media City Amphitheatre design competition
Dubai Media City opened a design competition to its own tenant community, asking creatives to submit artwork on environmental sustainability and green space for installation across the 15,000-seat Media City Amphitheatre ahead of COP28 in Dubai. A jury drawn from TECOM Group, the Dubai Lynx Festival and NordStella picked the winning entry.
- The brief
- Creatives working in Dubai Media City's own tenant community, ahead of COP28 in Dubai.
- The idea
- Dubai Media City invited its tenants to submit artwork on sustainability and green space for the 15,000-seat amphitheatre, judged by a jury from TECOM Group, Dubai Lynx and NordStella.
| Brand | Dubai Media City |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | TECOM Group |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Tanween | Tanween at Dubai Design Week 2024Experiential · 12 Feb 2025 | Experiential | – | 12 Feb 2025 |
| Carrefour | Choose BetterPurpose · 29 Feb 2024 | Purpose | – | 29 Feb 2024 |
| Masdar | Masdar City green living brand filmAd film · 9 Oct 2023 | Ad film | – | 9 Oct 2023 |
| Aldar | Live life as it should beLaunch · 2 Feb 2023 | Launch | FP7 McCann | 2 Feb 2023 |
| Doha Festival City | Hala Summer 2026 at Doha Festival CitySponsorship activation · 7 Sep 2026 | Sponsorship activation | – | 7 Sep 2026 |
| Six Senses Residences | Six Senses Residences Dubai Marina launchLaunch · 25 Apr 2024 | Launch | – | 25 Apr 2024 |
What other media & entertainment brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ski Dubai | Ice Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026 | Experiential | – | 8 Sep 2026 |
| Yas Island | Kryptonite Collider cinema takeoverExperiential · 1 Sep 2026 | Experiential | Momentum Worldwide | 1 Sep 2026 |
| Channel 4 FM | Junior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026 | Experiential | – | 1 Sep 2026 |
| VOX Cinemas | Filmy FeverIntegrated campaign · 17 Aug 2026 | Integrated campaign | – | 17 Aug 2026 |
| Gulf News | UAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026 | Purpose | – | 22 Jul 2026 |
| Yas Island | The Answer is YasIntegrated campaign · 20 Jun 2026 | Integrated campaign | – | 20 Jun 2026 |
| beIN Sports | TOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026 | Integrated campaign | – | 19 Jun 2026 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |








