Business class comfort push
A strand of the same summer work promoting the airline's business class cabin on comfort and privacy. It ran on social and behavioural targeting online for premium travellers, and on large billboards along Sheikh Zayed Road, Hessa Street and Um Suqeim showing the lie-flat seat.
- The brief
- Premium travellers in the UAE who might not think of flydubai for a comfortable, private business-class seat.
- The idea
- Big billboards at Um Suqeim, Hessa Street and along Sheikh Zayed Road showed the lie-flat seat, while social ads and behavioural targeting reached premium travellers online.
- What to borrow
- A picture of the actual seat does more for a premium cabin than adjectives about comfort.
| Brand | flydubai |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | OOH, digital, social |
| Source | Campaign Middle East |
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