Hala Summer 2026 at Doha Festival City
The mall's summer programme built on Visit Qatar's Hala Summer Shopping Festival, running a Shop and Win spend draw alongside a Disney Moana installation, street parades and daily shows. Visit Qatar named the mall Best Mall in the festival's awards.
- The brief
- Families in Qatar over the summer, during Visit Qatar's national shopping festival.
- The idea
- The mall paired a Shop and Win draw with a Disney Moana play installation, parades through the mall and a daily show programme; Visit Qatar later gave it the festival's Best Mall award.
- What to borrow
- Layering entertainment over a shared national promotion lets one mall stand out among rivals running the same draws.
| Brand | Doha Festival City |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Qatar LivingThe Peninsula |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Landmark Doha | Hala Summer 2026 at LandmarkSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
| Masdar | Masdar City green living brand filmAd film · 9 Oct 2023 | Ad film | – | 9 Oct 2023 |
| Tarsheed | Tarsheed CarnivalExperiential · 11 Mar 2022 | Experiential | – | 11 Mar 2022 |
| Tarsheed | Tarsheed Summer Camp 2025Experiential · 12 Aug 2025 | Experiential | – | 12 Aug 2025 |
| Dubai Media City | Media City Amphitheatre design competitionExperiential · 27 Sep 2023 | Experiential | – | 27 Sep 2023 |
More from Doha Festival City
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Festival AcademyExperiential · 30 Aug 2026 | Experiential | – | 30 Aug 2026 |
| It's my place, my choiceRebrand · 23 Jan 2023 | Rebrand | – | 23 Jan 2023 |