talabat Creator Hackathon

Twenty micro and nano creators spent 48 hours inside talabat's Dubai headquarters learning the delivery, customer care and cloud-kitchen operations, then published their own TikTok and Instagram content with no campaign brief. Judging weighted brand fit and storytelling at 80 per cent against 20 per cent for reach.

The brief

Micro communities in the UAE, reached through small creators who speak to them directly.

The idea

talabat hosted 20 micro and nano creators at its Dubai headquarters for two days, then had them post their own TikTok and Instagram videos without a brief, judged 80% on storytelling and fit.

What to borrow

Giving creators deep access instead of a script trades control for content that sounds like them.

Brand	talabat
Agency	Not named on the source
Talent	Not named
Channels	social, digital
Source	Communicate Online