Careem Box delivers the unexpected

A 360 campaign for the pick-up-and-drop service, launched with a contortionist folding herself into a green Careem Box on a street in Barsha. Captains then rode Dubai with custom boxes holding a fake Mona Lisa, giant teddy bears and gold bars to make the point that the box will carry anything that fits.

The brief

UAE residents who need items picked up or dropped across the city, for the Careem Box delivery service.

The idea

A contortionist squeezed into the green box on a busy Barsha street, then Captains rode Dubai's roads with custom boxes carrying gold bars, giant teddy bears and a Mona Lisa.

What to borrow

Showing absurd objects in a delivery box makes the service's single rule, anything that fits, vivid on the street.

Brand	Careem
Agency	Not named on the source
Talent	Not named
Channels	on-ground, social, digital, OOH
Source	Communicate Online