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Monthly · October 2026 edition

The Monumentum Sponsor Index, October 2026

Emirates and DP World are the most active sponsors in the Gulf in 2026, on 6 properties each.

Data as of 4 Oct 2026 · Covers 1 January to 4 Oct 2026 · How we check

The Gulf, top 6
RankBrandPropertiesCampaigns
1Emirates63
1DP World60
3ADNOC41
4Qatar Airways31
4ADCB30
4Mediclinic30

The list stops above a tie that would run past ten. Next: 33 brands on 2 properties each. The full tables are on Rankings.

What the Sponsor Index counts

The Monumentum Sponsor Index ranks brands by how many separate properties they sponsor in 2026: events, teams, leagues and shows in the Gulf. A property counts once however many tiers a brand holds on it. Campaigns are shown alongside and do not change the rank. Ties share a rank.

Only rows we found on their source, or took from trade press and official pages, are counted. Media-partner deals, government bodies and sports federations are left out: they back events without buying sponsorship. Every deal behind a count is on the brand's page with a link to the article it came from. The method and labels are on How we check.

What period it covers

This edition covers 2026 deals recorded from 1 January to 4 Oct 2026, the date of the current snapshot, checked against sources on 5 Oct 2026. It is a year-to-date count. Most sponsorships are announced with a season, not a day, so a single calendar month cannot yet be counted fairly. Each monthly edition updates the year so far.

How to cite it

Monumentum, "The Monumentum Sponsor Index, October 2026", https://gulf.monumentum.in/sponsor-index, data as of 4 Oct 2026.

Each new edition replaces this one at the same address, so quote the edition month. For a comment on the numbers, write to Saurabh Garg at sg@c4e.in.