Back to School with Mitsubishi

A back-to-school retail push on the Mitsubishi range in the UAE, built around a buy-now-pay-in-2027 deferred payment offer with service and warranty add-ons. A seasonal offer campaign rather than a creative one.

The brief

UAE families facing back-to-school bills at a costly point in the year, some of whom need a bigger car.

The idea

Al Habtoor Motors put offers on seven Mitsubishi models, including four seven-seaters, with monthly payments from AED 615 and the first payment deferred until 2027.

What to borrow

Timing a deferred-payment offer to a season of heavy household spending answers the buyer's cash-flow worry directly.

Brand	Mitsubishi
Agency	Not named on the source
Talent	Not named
Channels	Not named
Source	goDubai