About Monumentum
Monumentum is a record of who sponsors what in the Gulf, each row dated and linked to its public source. It is run by C4E, founded in 2016 by Saurabh Garg. Data as of 4 Oct 2026.
| Run by | C4E, a marketing, content and events collective working from Dubai and Mumbai |
|---|---|
| C4E founded | 2016, by Saurabh Garg. Pooja Sahatiya is co-founder. |
| Contact | Saurabh Garg, sg@c4e.in |
| Monumentum started | 2 September 2026, as BrandMap. On monumentum.in since 7 October 2026. |
| Two sites | India on monumentum.in, the Gulf on gulf.monumentum.in |
| Covers | Brand sponsorships, ambassadors and ad campaigns in the Gulf |
| Rows checked | 46,770, every cited page opened on 5 Oct 2026 |
| Confirmed on source | 1,241 rows in the Gulf, as of the 5 Oct 2026 check |
| Data as of | 4 Oct 2026 |
| Price | Free to read. No sign-in. |
Why it exists
Sponsorship decisions in the Gulf are made with scattered information: a press release here, a sponsor wall there. Monumentum puts who sponsors what in one place, dated and sourced, so brand teams and the people who run shows and events can see the whole picture.
Who runs it
Monumentum is run by C4E, a marketing, content and events collective working from Dubai and Mumbai. Saurabh Garg founded C4E in 2016, and Pooja Sahatiya is co-founder. We say so on every page because it matters: C4E also works with brands on campaigns and events. A brand on Monumentum does not mean it works with C4E.
Where the data comes from
Every row cites a public page: trade press, the brand's or organiser's own page, Wikipedia with a second source, or podcast and YouTube show notes. On 5 Oct 2026 we opened every cited page, 46,770 rows in all, and looked for the brand on it. 1,241 rows in the Gulf were found on their source, and 453 came from trade or official pages we could not re-read. Each row carries a label saying which. The full method, the labels and a hand check of 40 rows are on How we check.
How often it changes
- The main record is refreshed in snapshots. The current one is dated 4 Oct 2026, checked against its sources on 5 Oct 2026.
- The Diwali and festive ad tracker is updated through the season. Last update: 13 Oct 2026.
- Brand pages show the ads each brand is running on Facebook and Instagram, refetched from Meta's Ad Library every week.
- The Monumentum Sponsor Index is published monthly.
- New blog posts go up on Tuesdays and Fridays.
- Confirmed errors are fixed within 7 days of a report.
Talk to us
Write to sg@c4e.in. If you work at a brand, you can also ask for your brand's record; if you run a show, event or team, claim your page.