The most active sponsors
Brands ranked by how many properties they sponsored in 2026, confirmed deals only, as of 4 Oct 2026. The top ten each month are published as The Monumentum Sponsor Index.
From our blog: Emirates and DP World share two events. Only one puts its name on the title.
The Gulf
Media partners, government bodies and sports federations are on their property pages but not in this ranking: they back events without buying sponsorship.
| # | Brand | Category | Properties | Passion points | Campaigns |
|---|---|---|---|---|---|
| 1 | Emirates | Travel & hospitality | 6 | 3 | 3 |
| 2 | DP World | Business services | 6 | 5 | 0 |
| 3 | ADNOC | Energy & industrial | 4 | 3 | 1 |
| 4 | Qatar Airways | Travel & hospitality | 3 | 3 | 1 |
| 5 | ADCB | Banking & finance | 3 | 2 | 0 |
| 6 | Mediclinic | Healthcare | 3 | 1 | 0 |
| 7 | Ooredoo | Telecom | 2 | 2 | 4 |
| 8 | Dubai Holding | Energy & industrial | 2 | 2 | 1 |
| 9 | Etihad Airways | Travel & hospitality | 2 | 1 | 1 |
| 10 | Visit Qatar | Travel & hospitality | 2 | 2 | 1 |
| 11 | Abu Dhabi Aviation | Travel & hospitality | 2 | 1 | 0 |
| 12 | Abu Dhabi Global Market | Banking & finance | 2 | 1 | 0 |
| 13 | Accenture | Technology & software | 2 | 1 | 0 |
| 14 | Al Laith | Arts, venues & leisure | 2 | 1 | 0 |
| 15 | Aldar | Home & building | 2 | 1 | 0 |
| 16 | Arena Middle East and Asia | Energy & industrial | 2 | 1 | 0 |
| 17 | BMW | Automotive | 2 | 2 | 0 |
| 18 | Bapco | Energy & industrial | 2 | 2 | 0 |
| 19 | Cisco | Technology & software | 2 | 1 | 0 |
| 20 | Decoding Data Science | Education | 2 | 1 | 0 |
Most active in each category
Top five by confirmed 2026 deals. Each links to the full category leaderboard.
Sportswear
- Callaway Golf 1
- Laykold 1
Sports bodies & leagues
- Emirates Golf Federation 1
- United Arab Emirates Rugby Federation 1
- UAE Tennis Federation 1
Arts, venues & leisure
- Qiddiya City 2
- Al Laith 2
- Coca-Cola Arena 1
- Art Jameel 1
- Alserkal Avenue 1
First deals on record
Brands whose first confirmed deal in the Gulf on Monumentum is in that month.
September 2026 3
Ski DubaiTabbyMercato Shopping Mall
August 2026 8
July 2026 5
June 2026 4
May 2026 2
Place VendômeOoredoo Kuwait
March 2026 2
iMarkaz InvestSarwa
Where sponsors come back
Share of one season's sponsors who were back the next.
Properties with at least 8 season-to-season sponsor slots on record.

















