Tanween at Dubai Design Week 2024
Tashkeel took six new Tanween pieces by UAE-based designers to Dubai Design Week, all built on sustainability and local material stories, and used the stand to open the 2025 Tanween call for engineer-and-designer pairs. Tasmeem Tashkeel showed alongside it and a bespoke artwork with Vacheron Constantin was unveiled at the watchmaker's Mall of the Emirates store during the week.
- The brief
- Collectors and the design trade, for a programme that pairs emerging UAE designers with local makers.
- The idea
- Tashkeel's biggest stand yet at Downtown Design showed six new eco-minded furniture and lighting works from Tanween, including marquetry in dyed palm leaf, and opened applications for the 2025 cohort.
- What to borrow
- Showing finished, sellable work from a mentoring programme doubles as the best recruiting pitch for its next intake.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Media City | Media City Amphitheatre design competitionExperiential · 27 Sep 2023 | Experiential | – | 27 Sep 2023 |
| Six Senses Residences | Six Senses Residences Dubai Marina launchLaunch · 25 Apr 2024 | Launch | – | 25 Apr 2024 |
| Carrefour | Choose BetterPurpose · 29 Feb 2024 | Purpose | – | 29 Feb 2024 |
| KAPSARC | KAPSARC new corporate identityRebrand · 1 Jul 2025 | Rebrand | – | 1 Jul 2025 |
| 7X | AI-generated stamps for the UAE's 52nd Union DayFestive · 2 Dec 2023 | Festive | – | 2 Dec 2023 |
| EMSTEEL | EMSTEEL rebrandRebrand · 11 Oct 2024 | Rebrand | Bellwether | 11 Oct 2024 |
More from Tanween
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tanween becomes Ithra Design WeekRebrand · 23 Nov 2025 | Rebrand | – | 23 Nov 2025 |
| AlSharqiya Gets CreativeExperiential · 28 Nov 2022 | Experiential | – | 28 Nov 2022 |