Ounass Stage

Ounass moved off the screen and into physical retail with Stage, a Dubai activation format that lets the brands it stocks run temporary takeovers, installations and experiential showcases rather than sit only as listings on the site.

The brief

Luxury shoppers in Dubai, for a fashion retailer that has sold only online since 2016.

The idea

Ounass launched Stage, a physical space for rotating brand takeovers; the first, with Aimé Leon Dore, mixes retail, a cafe, a custom Porsche 911SC and art by Tyrrell Winston.

What to borrow

Handing a physical space to stocked brands in rotation gives an online retailer a reason to be visited, refreshed each season.

Brand	Ounass
Agency	Not named on the source
Talent	Not named
Channels	in-store, on-ground
Source	Communicate Online