Skip to content
ExperientialGulf14 Aug 2026

Toblerone Crystal Bar auction for Education Above All

A travel-retail activation at Hamad International Airport in which one of nine numbered Toblerone Crystal Bars made by Swarovski was displayed at a pop-up in the South Node and auctioned through July 2026, with the full Doha proceeds going to the Education Above All Foundation's Assalam Schools in Qatar. Run with Mondelez World Travel Retail across participating airports.

The brief
Travellers passing through Hamad International Airport, invited to support children's education.
BrandQatar Duty Free
AgencyNot named on the source
TalentNot named
Channelsin-store, digital
SourceThe Peninsula

Case studies like this

Campaigns from other brands that did something close, matched on what each one actually did.

BrandCampaignTypeAgencyDate
Etihad RailSafety is carePurpose · 11 May 2026Purpose–11 May 2026
Visit QatarKids Go FreeIntegrated campaign · 2 May 2026Integrated campaign–2 May 2026
ChoithramsEnd Hunger with GoodnessPurpose · 4 Sep 2025Purpose–4 Sep 2025
JahezNational Holidays campaignFestive · 13 Mar 2025Festive–13 Mar 2025
DEWAExciting Family SummerPurpose · 14 Aug 2026Purpose–14 Aug 2026
KitopiThe Emirati Chef's TableExperiential · 6 Oct 2025Experiential–6 Oct 2025

What other e-commerce & retail brands ran

The latest confirmed campaigns from the rest of the category, Gulf.

BrandCampaignTypeAgencyDate
MitsubishiBack to School with Mitsubishi7 Sep 2026––7 Sep 2026
Nesto HypermarketFree Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026Sponsorship activation–2 Aug 2026
talabattalabat Creator HackathonInfluencer · 27 Jul 2026Influencer–27 Jul 2026
BayutProud of the UAEPurpose · 5 Jun 2026Purpose–5 Jun 2026
OunassOunass StageExperiential · 28 May 2026Experiential–28 May 2026
BayutYour home is a TruBroker awayIntegrated campaign · 22 May 2026Integrated campaign–22 May 2026
Cenomi CentersCenomi Plus nationwide in-mall activationExperiential · 11 May 2026Experiential–11 May 2026
Cenomi CentersAl-Nassr FC partnership fan activationsSponsorship activation · 24 Apr 2026Sponsorship activation–24 Apr 2026