dubizzle cars at ENOC stations
A recall campaign for dubizzle cars run across ENOC petrol stations in the UAE, with 30-second looping creative delivering its message in two languages in under ten seconds. It explained the sell-your-car service and drove awareness of the new dubizzle cars Hub in Al Quoz, a public showroom-like space for inspections and photoshoots.
- The brief
- UAE motorists who find selling a car a disjointed chore of photos, viewings and low-ball offers.
- The idea
- dubizzle cars ran short bilingual loops at ENOC petrol stations, landing its sell-your-car message in under ten seconds and pointing drivers to its new Al Quoz hub for inspections and photoshoots.
- What to borrow
- Advertising a car-selling service on forecourt screens reaches drivers at a moment when their car is right in front of them.
| Brand | Bayut |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | OOH, digital, social |
| Source | Campaign Middle East |
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