The people behind the deals
95 marketing leaders named in brand roles in the trade press, and 5 faces who front the campaigns. Each page links to its sources; if one is about you, you can claim, correct or remove it.
E-commerce & retail 13
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Banking & finance 12
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Travel & hospitality 12
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Media & entertainment 9
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Automotive 5
| Name | Role | Company | Reported |
|---|---|---|---|
| Katib BelkhodjaMarketing Director, Al-Futtaim Lexus UAE | Marketing Director, Al-Futtaim Lexus UAE | Al-Futtaim | Apr 2026 |
| Carla KlumpenaarGeneral Manager of Marketing, Communications and Interior Design, Al-Futtaim IKEA | General Manager of Marketing, Communications and Interior Design, Al-Futtaim IKEA | Al-Futtaim | Feb 2026 |
| Akerho OghoghomehSenior Vice President of Marketing | Senior Vice President of Marketing | Lucid Motors Saudi Arabia | Sept 2025 |
| Olivier BockenmeyerGlobal Head of Brand | Global Head of Brand | Al-Futtaim | Aug 2025 |
| Saad AbdullahGeneral Manager, Marketing, Al-Futtaim Toyota & Lexus | General Manager, Marketing, Al-Futtaim Toyota & Lexus | Al-Futtaim | Mar 2025 |
Telecom 5
| Name | Role | Company | Reported |
|---|---|---|---|
| Sabah Rabiah Al KuwariSenior Director Marketing Communications, Ooredoo Qatar | Senior Director Marketing Communications, Ooredoo Qatar | Ooredoo | Aug 2026 |
| Hisham HendiChief Consumer Marketing and Sales Officer | Chief Consumer Marketing and Sales Officer | Mobily | May 2024 |
| Fares Hamad FaresVice President of Digital Communication and Planning | Vice President of Digital Communication and Planning | e& | Jun 2022 |
| Saadeddine NahasDirector of Digital Communications | Director of Digital Communications | e& | Jun 2022 |
| Bilal AdhamChief Marketing Officer | Chief Marketing Officer | Batelco | Nov 2021 |
Energy & industrial 4
| Name | Role | Company | Reported |
|---|---|---|---|
| Jacqueline ElboghdadiChief Marketing Officer, ADNOC Distribution | Chief Marketing Officer, ADNOC Distribution | ADNOC | Jul 2026 |
| Youssef TahaSenior Vice President, Marketing and Innovation | Senior Vice President, Marketing and Innovation | Borouge | Dec 2025 |
| Nermeen NegmHead of Marketing and Communications, Masdar City | Head of Marketing and Communications, Masdar City | Masdar | Oct 2023 |
| Richard CrookesDirector, Global Brand & Marketing Communications | Director, Global Brand & Marketing Communications | SABIC | Sept 2019 |
Home & building 3
| Name | Role | Company | Reported |
|---|---|---|---|
| Ashish ParakhGroup Chief Sales and Marketing Officer | Group Chief Sales and Marketing Officer | Sobha Realty | May 2025 |
| Ghada AlRumayanGroup Chief Marketing Officer | Group Chief Marketing Officer | ROSHN Group | Feb 2025 |
| Abed BibiChief Marketing Officer | Chief Marketing Officer | Nakheel | Mar 2023 |
Business services 3
| Name | Role | Company | Reported |
|---|---|---|---|
| Shahir SirryGlobal Creative Director | Global Creative Director | Aramex | Mar 2026 |
| Daniel NussGlobal Marketing Director | Global Marketing Director | Aramex | Jun 2025 |
| Mike RichGroup Chief Marketing Officer | Group Chief Marketing Officer | Aramex | Jun 2025 |
Payments & fintech 2
| Name | Role | Company | Reported |
|---|---|---|---|
| Jugal ParyaniChief Marketing Officer | Chief Marketing Officer | Tabby | Sept 2026 |
| Zad Al MomaniBrand and Marketing Manager | Brand and Marketing Manager | Ziina | Oct 2024 |
Arts, venues & leisure 2
| Name | Role | Company | Reported |
|---|---|---|---|
| Muhammad BassrawiChief Marketing & Destination Officer, Qiddiya Investment Company | Chief Marketing & Destination Officer, Qiddiya Investment Company | Qiddiya | Jul 2026 |
| Lamya Rashid Al NuaimiDevelopment, Marketing and Communications Director | Development, Marketing and Communications Director | Louvre Abu Dhabi | Feb 2025 |
Personal & home care 2
| Name | Role | Company | Reported |
|---|---|---|---|
| Nabil SleimanHead of Marketing Communications | Head of Marketing Communications | Almarai | Oct 2025 |
| Zubair AhmadMarketing and International Sales Director | Marketing and International Sales Director | Al Islami Foods | Jun 2024 |
Technology & software 1
| Name | Role | Company | Reported |
|---|---|---|---|
| Hazem BeshrHead of Marketing, botim | Head of Marketing, botim | Astra Tech | Jan 2026 |
Beverages 1
| Name | Role | Company | Reported |
|---|---|---|---|
| Maha AminMarketing Manager, Vimto | Marketing Manager, Vimto | Aujan Coca-Cola Beverages | Feb 2026 |
Food 1
| Name | Role | Company | Reported |
|---|---|---|---|
| Manuel WazenMarketing Director | Marketing Director | Zaatar w Zeit | Oct 2025 |
Healthcare 1
| Name | Role | Company | Reported |
|---|---|---|---|
| Rory McEnteeChief Marketing Officer | Chief Marketing Officer | GymNation | Aug 2026 |
Other 19
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Talent 5
Celebrities and creators named in campaigns and sponsorships. Who fronts rival brands right now.
| Name | Known as | Deals |
|---|---|---|
| Lionel Messiambassador | ambassador | 3 |
| Jason Momoaambassador | ambassador | 2 |
| Khaby Lameambassador | ambassador | 2 |
| Vedang Rainaambassador | ambassador | 2 |
| Wamiqa Gabbiambassador | ambassador | 2 |