Cenomi Plus nationwide in-mall activation

To mark the full launch of the Cenomi Plus loyalty platform, Cenomi Centers ran an in-mall activation through May across its whole portfolio of Saudi malls, its first big consumer push after a phased rollout that had already passed 1.5 million app downloads.

The brief

Shoppers across Cenomi's Saudi malls, for a loyalty app that earns points in every store.

The idea

After a phased rollout past 1.5 million downloads, Cenomi ran in-mall activations across its portfolio through May to launch Cenomi Plus, with points in every store and perks like parking, valet and cinema.

What to borrow

A mall-wide loyalty scheme lets the landlord own the customer relationship that individual stores usually hold.

Brand	Cenomi Centers
Agency	Not named on the source
Talent	Not named
Channels	in-store, digital, on-ground
Source	Zawya