TOD x talabat FIFA World Cup 2026 subscription offer
A joint push by TOD by beIN and the delivery app talabat around the 2026 World Cup, bundling TOD subscriptions into talabat across MENA. Demand sold the offer out in five days in the key markets and the two companies added more subscriptions to keep it running.
- The brief
- Football fans across MENA ahead of the 2026 World Cup, for whom a matchday means a live stream and a food order.
- The idea
- TOD by beIN's match streaming was bundled into talabat pro's yearly membership; the offer sold out within five days in key markets, so both firms released extra subscriptions.
- What to borrow
- Bundling two services people use at the same moment makes the pair feel like a single matchday habit.
| Brand | beIN Sports |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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| OSN+ | OSN+ multi-genre brand anthemIntegrated campaign · 27 Mar 2026 | Integrated campaign | – | 27 Mar 2026 |
