Summer with LuLu
A six-week summer platform across every LuLu store in the UAE running to 31 July, pairing category offers with free children's summer camps, e-gaming championships and in-store events. Its hook was a Tanishq tie-up putting Dh2m of diamond jewellery into a draw for anyone spending Dh100 or more, and it carried the new LOT value format.
- The brief
- UAE families shopping through the long summer break.
- The idea
- Six weeks across every UAE LuLu store, to 31 July, mixing category offers with free kids' camps, e-gaming contests and a Tanishq draw of Dh2m in diamond jewellery for Dh100 spends.
- What to borrow
- Pairing a big-ticket prize draw with free children's activities gives families two reasons to visit and a low bar to enter.
| Brand | LuLu Hypermarket |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, on-ground |
| Source | Khaleej Times |
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