JAI HO
A week-long Indian Republic Day celebration opened at the flagship Mia Mall store in Al Nahda, Sharjah, then extended to selected Nesto stores. It carried Made-in-India and private-label pavilions, Republic Day pricing, and stage performances by Nesto staff from different Indian states alongside UAE-based artists.
- The brief
- Indian expatriate shoppers in the UAE around India's Republic Day.
- The idea
- A week of celebration opened at Nesto's Mia Mall store in Sharjah, with Made-in-India and own-label pavilions, holiday offers, and stage shows by staff from various Indian states plus UAE artists.
- What to borrow
- Putting the retailer's own staff on stage, each representing a home state, makes a national-day promotion feel like the community's party.
| Brand | Nesto Hypermarket |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Nesto Group |
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