Skip to content

Salama

OtherGulfSalama: company page

Salama is a Dubai-based Islamic insurer offering takaful cover, founded in 1979.

2Campaigns
12 Oct 2022Latest deal

2 of 2 rows confirmed on their sourceHow we check

See how Salama compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

We use your email only for what you ask for here. Unsubscribe or ask us to delete it any time. How we handle data.

Ads running now

Salama isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.

Checked in Meta's Ad Library on 26 Oct 2026 · SALAMA - Islamic Arab Insurance Co. in the Ad Library →

Campaigns

With the agency and talent where the trade press named them.

Purpose · 12 Oct 2022 · Reported value AED 1,000

A 22-day social campaign running 19 September to 10 October that asked Dubai residents and visitors to submit stories of everyday kindness, with the insurer picking one story a day to reward with an AED 1,000 voucher. It drew close to 600 submissions and ran alongside the launch of an Essential Benefit Plan aimed at low-income workers with dependents.

Care is Easy

Purpose · 2022

The campaign that preceded 'Kind Beings of Dubai', built to open a conversation about how UAE households treat support staff, domestic workers and dependents, and to carry the insurer's line that caring is easy.

People

Marketing leaders reported in Salama roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.

NameRoleReportedSource
Sadia NooriHead of MarketingHead of Marketing12 Oct 2022Salama