Tatak Pinoy Fest
A Philippine Independence Day festival themed 'Discover the Flavours of the Philippines', aimed at the UAE's fourth-largest expatriate community. The Philippine ambassador Alfonso Ferdinand A. Ver opened it with managing director Jamal KP on 11 June, and Filipino products were promoted to 20 June.
- The brief
- The UAE's Filipino community, the country's fourth-largest expatriate group, around Philippine Independence Day, for Nesto Hypermarket.
- The idea
- Nesto staged Tatak Pinoy Fest, opened by the Philippine ambassador, with a run of offers on Filipino groceries and dishes.
- What to borrow
- A hypermarket can win a diaspora's loyalty by marking its national day with its home foods.
| Brand | Nesto Hypermarket |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Nesto Group |
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