Kids Go Free
A five-month domestic staycation campaign running 1 May to 30 September 2026 inside the Hala Summer season, offering free stays, meals, tours and attraction tickets for children under 12 travelling with a paying adult. More than 100 hotels took part, with offers redeemed by QR code through the Visit Qatar Wallet.
- The brief
- Qatar's citizens and residents with families, whom Visit Qatar wanted to keep holidaying at home through the summer.
- The idea
- Within Hala Summer, kids under 12 accompanied by a paying adult stay, eat and enjoy many attractions free, with over 100 hotels and resorts joining in.
- What to borrow
- Making the child free removes the biggest added cost of a family break and gives a tourism board one simple line to sell.
| Brand | Visit Qatar |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, OOH, in-store |
| Source | Gulf Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Choithrams | End Hunger with GoodnessPurpose · 4 Sep 2025 | Purpose | – | 4 Sep 2025 |
| Yas Island | Stayin' On Yas and Toy TalksDigital/social · 24 Aug 2021 | Digital/social | – | 24 Aug 2021 |
| Kitopi | The Emirati Chef's TableExperiential · 6 Oct 2025 | Experiential | – | 6 Oct 2025 |
| Landmark Doha | Hala Summer 2026 at LandmarkSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| LuLu Hypermarket | Summer with LuLuIntegrated campaign · 16 Jun 2025 | Integrated campaign | – | 16 Jun 2025 |
| Doha Festival City | Hala Summer 2026 at Doha Festival CitySponsorship activation · 7 Sep 2026 | Sponsorship activation | – | 7 Sep 2026 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
