Send Smart & Get Cash Back
A Ramadan-season remittance promotion running 25 March to 23 May 2022 across 83 UAE branches and the LuLu Money app, with fortnightly e-raffles picking 300 winners for full cashback on their transfers.
- The brief
- Expatriates in the UAE sending money home during Ramadan and the weeks after.
- The idea
- Customers who made at least two transfers of AED 100 or more, at any of 83 branches or on the LuLu Money app, entered fortnightly e-raffles for full cashback, with 300 winners.
- What to borrow
- Rewarding repeated transfers across two months encourages a habit, with more chances to win for each extra send.
| Brand | LuLu Exchange |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, social |
| Source | Gulf News |
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