HungerStation x Fananees Ramadan
A Ramadan tie-up with MBC's Fananees characters that put HungerStation's new mascot into their 3D world, giving it superpowers that stood for delivery speed and menu range. It ran on OOH, TV, Shahid, Instagram, X and TikTok, with an in-app character hunt offering prizes, aimed at Saudis aged 18 to 35.
- The brief
- Saudis aged 18 to 35 during Ramadan, when last-minute groceries, iftar food and gifts all need sorting.
- The idea
- HungerStation's new mascot entered the 3D world of MBC's Fananees characters, using superpowers for speed and variety to solve their festive errands, plus a hunt for the character inside the app with prizes.
- What to borrow
- Borrowing a beloved fictional world lets a new mascot gain affection quickly by solving problems its characters face.
| Brand | HungerStation |
|---|---|
| Agency | Dentsu |
| Talent | Not named |
| Channels | TV, OOH, digital, social, OTT |
| Source | Campaign Middle East |
Case studies like this
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|---|---|---|---|---|
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Smiles | One Billion Meals Ramadan 2022Purpose · 8 Apr 2022 | Purpose | – | 8 Apr 2022 |
| Deliveroo | Ramadan 2023 in-app food-aid donationsPurpose · 30 Mar 2023 | Purpose | – | 30 Mar 2023 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Masafi Water | Ramadan 2025 limited-edition packaging with Mariam AbbasFestive · 21 Mar 2025 | Festive | – | 21 Mar 2025 |
| Deliveroo | Fathers' Endowment in-app donationsPurpose · 11 Mar 2025 | Purpose | – | 11 Mar 2025 |
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