Masafi Water
Masafi Water is a water and beverages brand in the Gulf.
2 of 2 rows confirmed on their sourceHow we check
See how Masafi Water compares with evian and Mai DubaiA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Masafi Water isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: evian and Mai Dubai.
Checked in Meta's Ad Library on 26 Oct 2026 · Search the Ad Library for Masafi Water →
Campaigns
With the agency and talent where the trade press named them.
Festive · 21 Mar 2025
A limited-edition Ramadan bottle designed with Emirati artist Mariam Abbas, carrying Sheikh Zayed Mosque, the Together sculpture, traditional water pitchers and the Sidr plant as motifs. It ran across Masafi's social channels, website and app and was pitched at Iftar-table affinity rather than short-term sales.
Talent: Mariam Abbas.
Rebrand · 2025
Masafi refreshed its visual identity across the water and tissue ranges in early 2025, keeping regional heritage cues while modernising the look. Campaign Middle East frames the Ramadan pack as an extension of that wider identity shift.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Masafi Water | 0 | 0 | 2 | – | 21 Mar 2025 |
| evian | 1 | 1 | 0 | Kabaddi, hockey, tennis and more | 2027 |
| Mai Dubai | 2 | 0 | 0 | Football | 2025 |
| Vimto | 0 | 2 | 2 | – | 21 Apr 2026 |
Where peers sponsor and Masafi Water doesn't
| Property | Peers on it |
|---|---|
| Dubai Fitness Challenge | Mai Dubai |
| Dubai Duty Free Tennis Championships | evian |
| Shabab Al Ahli | Mai Dubai |
Know when Masafi Water signs something new
One email when Masafi Water or a beverages rival signs a sponsorship, an ambassador or a campaign.
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From gulf.monumentum.in/brand/masafi-water, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.