Social Feed
Users send any food post they see on social media to HungerStation's Instagram account, and image recognition identifies the dish and matches it to a nearby restaurant's menu item in real time. Built on the finding that people scroll about 135 food posts a day but order the same narrow set of meals.
- The brief
- Saudi users who see food all day on social media but keep ordering the same few dishes.
- The idea
- Users forward any food post to HungerStation's Instagram, where AI names the dish and links it to a nearby restaurant that serves it, ready to order.
- What to borrow
- Closing the gap between seeing food online and ordering it turns social browsing into a sales channel.
| Brand | HungerStation |
|---|---|
| Agency | VML |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
More from VML
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Kudu | كودو.. من ربعك (One of Us)Integrated campaign · 10 Dec 2024 | Integrated campaign | VML | 10 Dec 2024 |
| Kudu | Earn before you spendDigital/social · 12 Aug 2024 | Digital/social | VML | 12 Aug 2024 |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Smiles | One Billion Meals Ramadan 2022Purpose · 8 Apr 2022 | Purpose | – | 8 Apr 2022 |
| Kitopi | 10 Restaurants, 10 Days, 10 AEDIntegrated campaign · 16 May 2025 | Integrated campaign | – | 16 May 2025 |
What other e-commerce & retail brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
| Qatar Duty Free | Toblerone Crystal Bar auction for Education Above AllExperiential · 14 Aug 2026 | Experiential | – | 14 Aug 2026 |
| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
More from HungerStation
| Campaign | Type | Agency | Date |
|---|---|---|---|
| HungerStation x Fananees RamadanFestive · 15 May 2024 | Festive | Dentsu | 15 May 2024 |
| Mascot revealRebrand · 15 Jan 2024 | Rebrand | – | 15 Jan 2024 |
| Subconscious OrderIntegrated campaign · 6 Aug 2023 | Integrated campaign | Wunderman Thompson | 6 Aug 2023 |