Subconscious Order

An in-app tool that noticed when a user had been scrolling the menu too long, then used the phone camera to track what the eye lingered on and turned that into a shortlist of local restaurants. It won Saudi Arabia's first Cannes Lions Grand Prix, for Creative Commerce, alongside a Dubai Lynx Grand Prix for mobile-led creativity.

The brief

Saudi food-delivery users stuck scrolling menus, unable to decide what they want to eat.

The idea

An in-app feature uses the phone camera and vision AI to track which dishes the user's eyes linger on, then suggests local restaurants serving them, earning the country its first Grand Prix at Cannes.

What to borrow

Solving a real moment of friction, choice paralysis, with the product itself can be the campaign.

Brand	HungerStation
Agency	Wunderman Thompson
Talent	Not named
Channels	digital, social
Source	Communicate Online