Mascot reveal
A teaser run on social and out of home showed an unbranded delivery box promising in Arabic to come to you wherever you are, before the new HungerStation mascot was revealed on the brand's social channels on 7 January 2024 and then carried across the brand's communications for the year.
- The brief
- Saudi food-delivery users, for an app adding a mascot to its brand identity.
- The idea
- Social and outdoor teasers showed an unbranded box saying in Arabic that it would find you anywhere, before a yellow box character marked H was revealed on 7 January 2024.
- What to borrow
- Teasing a mascot unbranded first builds curiosity, so the reveal lands as news.
| Brand | HungerStation |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | social, OOH |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Jumeirah | Jumeirah new brand identityRebrand · 7 May 2024 | Rebrand | – | 7 May 2024 |
| Spacetoon | Abtal Al Internet (Internet Heroes)Purpose · 27 Dec 2020 | Purpose | – | 27 Dec 2020 |
What other e-commerce & retail brands ran
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| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
More from HungerStation
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Social FeedDigital/social · 29 Jan 2025 | Digital/social | VML | 29 Jan 2025 |
| HungerStation x Fananees RamadanFestive · 15 May 2024 | Festive | Dentsu | 15 May 2024 |
| Subconscious OrderIntegrated campaign · 6 Aug 2023 | Integrated campaign | Wunderman Thompson | 6 Aug 2023 |