Fathers' Endowment in-app donations
Deliveroo put a dedicated page in its UAE app for the Fathers' Endowment campaign launched by Sheikh Mohammed bin Rashid Al Maktoum, letting customers add a Dh10 to Dh500 donation to a healthcare endowment fund during Ramadan. It sat alongside the campaign's website, call centre, SMS and DubaiNow channels.
- The brief
- Deliveroo customers in the UAE during Ramadan, invited to honour their fathers through charity.
- The idea
- A dedicated page in the Deliveroo app let users give Dh10 to Dh500 to the Fathers' Endowment, a healthcare fund launched by Dubai's ruler.
- What to borrow
- A ready-made donation page in a daily-use app lets a brand join a national cause with almost no friction for customers.
| Brand | Deliveroo |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Khaleej Times |
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