Ramadan giving with Emirates Red Crescent

A Ramadan donation drive with the Emirates Red Crescent, letting Dubai shoppers buy AED 50 or AED 100 boxes of Ramadan essentials, drop chosen items into in-store collection boxes, give through the Carrefour app, or spend their SHARE loyalty points as a donation.

The brief

Dubai shoppers wanting to give during Ramadan, through a long-running food security partnership with Emirates Red Crescent.

The idea

Carrefour gave Dubai customers four ways to give: ready AED 50 or 100 boxes of essentials, chosen items dropped in store bins, app donations, or SHARE loyalty points.

What to borrow

Offering several ways to give, down to spare loyalty points, removes friction for shoppers who want to help at whatever level suits them.

Brand	Carrefour
Agency	Not named on the source
Talent	Not named
Channels	in-store, digital
Source	Communicate Online