30 days, 30 gifts
A Ramadan Rewards campaign marking the wallet's third anniversary in Bahrain, giving app users a new prize every day of the month, from cashback and discounts to weekly raffle draws for cars, devices and travel tickets, plus Iftar and Ghabga dining offers.
- The brief
- stc pay customers in Bahrain, whom the wallet wanted opening its app every day of Ramadan.
- The idea
- Each day of the month the app unlocked a new reward, ranging from instant cashback and discounts to entries in weekly raffles for cars, devices and trips.
- What to borrow
- A prize that changes every day gives users a reason to open the app daily, building the habit a wallet depends on.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Emarat | Travel With EmaratIntegrated campaign · 6 Jun 2024 | Integrated campaign | – | 6 Jun 2024 |
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
| HungerStation | HungerStation x Fananees RamadanFestive · 15 May 2024 | Festive | Dentsu | 15 May 2024 |
| Jazeera Airways | Buy Now, Fly NowDigital/social · 2 Jun 2026 | Digital/social | – | 2 Jun 2026 |
| Wizz Air Abu Dhabi | 21st anniversary raffle22 May 2025 | – | – | 22 May 2025 |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
| Zain | زين نت أسرع نت أسرع من الإعلان (Zain Net, faster than the ad)Ad film · 4 Sep 2025 | Ad film | Shareet Studios | 4 Sep 2025 |
| Ooredoo | Creators and cafes, Khareef DhofarInfluencer · 26 Aug 2025 | Influencer | Khotah Marketing | 26 Aug 2025 |
More from STC
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Baity BattleDigital/social · 25 Apr 2023 | Digital/social | Wunderman Thompson | 25 Apr 2023 |