Prices Lower Than Last Year

A Ramadan price campaign backed with AED 50 million, cutting up to half off across 5,000 products and locking the price of 100 essentials including rice, milk and oil. Carrefour signed 26 local farmers to hold supply, set up bulk zones in 13 stores and ran an Emirates Red Crescent donation box alongside it.

The brief

UAE shoppers stocking up for Ramadan who want the month's essentials to cost less.

The idea

Carrefour put AED 50 million behind Ramadan discounts of up to 50% on 5,000 products, locked prices on 100 essentials like rice and milk, signed 26 local farmers and added bulk zones in 13 stores.

What to borrow

A price promise framed against last year gives shoppers an easy comparison and makes the savings feel checkable.

Brand	Carrefour
Agency	Not named on the source
Talent	Not named
Channels	in-store, digital, print
Source	GoDubai