Ramadan 2021 giving-back campaign
du built its Ramadan month around sharing: free promotion of small UAE businesses through its own social channels, tactical consumer offers on video on demand, handsets and data, and fundraising with Dubai Cares, UNICEF UAE, Tarahum and the UAE Red Crescent for vaccination, food and Iftar drives.
- The brief
- UAE residents and small business owners during Ramadan 2021.
- The idea
- Under 'Sharing for Good', du promoted small UAE businesses free on its social channels, ran offers on streaming, handsets and data, and raised funds with Tarahum, Dubai Cares, UNICEF UAE and the Red Crescent.
- What to borrow
- Lending a brand's own social reach to small businesses is a kind of giving that costs little and is visible to all.
| Brand | du |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | social, digital |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Smiles | One Billion Meals Ramadan 2022Purpose · 8 Apr 2022 | Purpose | – | 8 Apr 2022 |
| Deliveroo | Ramadan 2023 in-app food-aid donationsPurpose · 30 Mar 2023 | Purpose | – | 30 Mar 2023 |
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Vimto | Vimto Rose on Kitchen TalesIntegrated campaign · 23 Feb 2026 | Integrated campaign | – | 23 Feb 2026 |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
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| Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |