Memac Ogilvy appointed lead creative agency for the malls

Majid Al Futtaim Shopping Malls named Memac Ogilvy its strategic and creative agency of record across the GCC after a competitive pitch, covering campaigns, content and social media for 24 malls in the UAE, Bahrain and Oman including Mall of the Emirates, and a new City Centre brand campaign.

The brief

Majid Al Futtaim Shopping Malls, seeking a fresh creative start after a long-standing agency relationship.

The idea

After a long pitch, Memac Ogilvy became agency of record, for strategy and creative, across 24 malls in Oman, Bahrain and the UAE, Mall of the Emirates included, also running social media.

What to borrow

Putting campaigns, content and social for every mall under one agency is a way to make a property portfolio speak with one voice.

Brand	Carrefour
Agency	Memac Ogilvy
Talent	Not named
Channels	Not named
Source	Communicate Online