Ramadan: Between Two Moons
Centrepoint's 2024 Ramadan platform, themed on the crescent moon that opens and closes the holy month, launched with a preview event in Doha and covering the Babyshop, Splash, Lifestyle and Shoemart ranges.
- The brief
- Families in Qatar shopping for Ramadan and Eid, across Centrepoint's fashion, kids and home brands.
- The idea
- Centrepoint themed its 2024 Ramadan collections on the crescent moon, spanning Babyshop kidswear, Splash modest wear in sustainable fabrics, Lifestyle beauty and Iftar homeware, and Shoemart, launched at a Doha preview.
- What to borrow
- A single seasonal motif, here the crescent moon, ties several separate store brands into one Ramadan story.
| Brand | Centrepoint |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, on-ground |
| Source | Gulf Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Omantel | The Ramadan moonAd film · 6 May 2021 | Ad film | Leo Burnett MENA | 6 May 2021 |
| QNB | May your doors remain open with kindnessFestive · 12 Mar 2024 | Festive | – | 12 Mar 2024 |
| du | Ramadan 2021 giving-back campaignFestive · 20 Apr 2021 | Festive | – | 20 Apr 2021 |
| Mahzooz | Ramadan 2023 weekly gold drawFestive · 20 Mar 2023 | Festive | – | 20 Mar 2023 |
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
What other government & institutions brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Dubai Fitness Challenge | Find Your ChallengeIntegrated campaign · 29 Oct 2025 | Integrated campaign | – | 29 Oct 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
More from Centrepoint
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shukran Millionaire – Shop & WinIntegrated campaign · 9 Jun 2026 | Integrated campaign | – | 9 Jun 2026 |
| A Ramadan of RadianceFestive · 4 Mar 2025 | Festive | – | 4 Mar 2025 |
| Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |