Buy a Home, Get a Luxury Car

A Ramadan campaign offering Emirati buyers a complimentary Nissan with a property purchase, tiered across three price bands from the Pathfinder at AED 1.5m to the Patrol NISMO above AED 5m. DAMAC pegged it to the UAE's Year of Family theme and later extended the offer to all UAE residents.

The brief

Emirati home buyers during Ramadan, from first-time owners to wealthy investors, in the UAE's Year of Family.

The idea

Emirati buyers got a free Nissan with a home: a Pathfinder from AED 1.5m, a Patrol SE Platinum City from AED 3m, a Patrol NISMO from AED 5m. Later, all residents qualified.

What to borrow

Scaling the gift with the purchase keeps an incentive proportionate, so first-time buyers and investors each find a tier.

Brand	DAMAC Islands
Agency	Not named on the source
Talent	Not named
Channels	digital
Source	Tbreak