Dubai: A Whole New You
A 2024 market activation for India fronted by the father-and-daughter Bollywood pair Saif Ali Khan and Sara Ali Khan, one of the run of Dubai brand films built around entertainment names before Find Your Story.
- The brief
- Indian travellers, for Dubai's 2024 tourism push in India.
- The idea
- Saif Ali Khan and his daughter Sara Ali Khan fronted a film in Dubai's run of celebrity-led campaigns for the Indian market.
| Brand | Visit Dubai |
|---|---|
| Agency | Not named on the source |
| Talent | Saif Ali Khan, Sara Ali Khan |
| Channels | digital, social |
| Source | exchange4media |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| City Centre Deira | Closer than EverIntegrated campaign · 16 Sep 2022 | Integrated campaign | – | 16 Sep 2022 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Al Bandar Rotana | Dubai: A Pink Paradise for Every WomanFestive · 6 Sep 2023 | Festive | – | 6 Sep 2023 |
| First Abu Dhabi Bank | Work Like a MotherPurpose · 23 Mar 2023 | Purpose | Havas Middle East | 23 Mar 2023 |
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
| Address Hotels + Resorts | I AM WOMANFestive · 7 Mar 2022 | Festive | – | 7 Mar 2022 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Saudia | The Coolest IhramPurpose · 29 Jun 2026 | Purpose | – | 29 Jun 2026 |
More from Visit Dubai
| Campaign | Type | Agency | Date |
|---|---|---|---|
| A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
| Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Modesh and Baby Shark: A City of Endless Adventures!Experiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Map Your Dubai: Insider EditionDigital/social · 10 Jun 2026 | Digital/social | – | 10 Jun 2026 |
| Find Your StoryAd film · 11 Apr 2025 | Ad film | – | 11 Apr 2025 |
| Dubai Presents — Museum of the FutureAd film · 3 May 2022 | Ad film | – | 3 May 2022 |