Al Ittihad Club platinum sponsorship activation
BDC became a platinum sponsor of Jeddah's Al Ittihad Club and said the deal would be activated through media and marketing assets, community initiatives and season-long activation events aimed at connecting younger fans with Historic Jeddah and promoting the company's projects.
- The brief
- Al Ittihad Club's large fan base, whom BDC wants to bring closer to Historic Jeddah.
- The idea
- BDC upgraded its Al Ittihad Club deal to platinum sponsorship, adding fan experiences, community projects, joint content and events tied to Historic Jeddah across the season.
- What to borrow
- A place-making developer can use a club's fan base to send people physically into the district it is reviving.
| Brand | Al Balad Development |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Zawya |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
| Visit Dubai | Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
