Dubai: A Pink Paradise for Every Woman
An Emirati Women's Day campaign from Al Bandar Rotana in Dubai that rode the Barbie pink moment of 2023. The hotel commissioned artists to paint a pink-themed Dubai skyline and framed the work around Dubai's claim to be the safest city in the world for women.
- The brief
- Women in Dubai and visitors, marked on Emirati Women's Day by a city hotel.
- The idea
- Al Bandar Rotana had artists paint Dubai's skyline in pink, riding the 2023 Barbie moment, and tied the artwork to Dubai's claim to be the world's safest city for women.
| Brand | Al Bandar Rotana |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Khaleej Times |
Case studies like this
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| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
| BurJuman | Safe & SoundPurpose · 13 Sep 2007 | Purpose | – | 13 Sep 2007 |
| Wio Bank | Emirati Women's Day 2025 unscripted filmPurpose · 29 Aug 2025 | Purpose | – | 29 Aug 2025 |
| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Visit Dubai | Dubai: A Whole New YouAd film · 2024 | Ad film | – | 2024 |
| Address Hotels + Resorts | I AM WOMANFestive · 7 Mar 2022 | Festive | – | 7 Mar 2022 |
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