Ramadan 2026: Appreciate the Blessings

An animated Ramadan film about food waste, set at a simple family meal rather than the lavish Iftar spread that dominates the season. Animation was chosen partly so no food would be wasted in the shoot, and the story is pitched at children and at the mothers who cook the meal.

The brief

Saudi children and the mothers who cook for them during Ramadan, a season when food is easily taken for granted.

The idea

Almarai and Webedia made an animated, musical film on wasted food around a modest family dinner, using animation partly so the shoot wasted no food, aired on TV and social.

What to borrow

Letting the production method match the message, here no food wasted on set, gives an anti-waste campaign integrity.

Brand	Almarai
Agency	Webedia
Talent	Not named
Channels	TV, social
Source	Communicate Online