Saudia
Saudia is Saudi Arabia's flag carrier and the first Middle Eastern airline to join the SkyTeam alliance.
4 of 5 rows confirmed on their sourceHow we check
See how Saudia compares with Emirates and Qatar AirwaysA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Saudia isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Emirates, Qatar Airways and Etihad Airways.
Checked in Meta's Ad Library on 26 Oct 2026 · Saudia in the Ad Library →
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2024
Official Sponsor on the festival's 2024 sponsor wall.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Al-Ahli Saudi, 2017–2023.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 29 Jun 2026
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
Experiential · 29 Jun 2026
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
Integrated campaign · 6 Dec 2016
A recurring consumer cooking programme built around the Saudia dairy brand, framed as a culinary journey teaching home cooks to plan, cook and entertain with Saudia products. The Saudi Gazette report covers the fourth edition, so the platform had run annually since roughly 2013.
3 deals outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Aston Martin, 2023–2024.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Saudia | 2 | 2 | 3 | Film | 29 Jun 2026 |
| Emirates | 9 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Qatar Airways | 5 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 4 | 4 | 1 | Motorsport | 31 Aug 2026 |
| Riyadh Air | 0 | 1 | 2 | – | 23 Jun 2026 |
Where peers sponsor and Saudia doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Dubai Airshow | Emirates |
| Al-Nassr | Etihad Airways |
People
Marketing leaders reported in Saudia roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Essam AkhonbayVice President of Marketing | Vice President of Marketing | 29 Jun 2026 | Communicate Online |
Questions people ask
What does Saudia sponsor?
Saudia has 2 confirmed sponsorship properties on record, mostly in film, then football, including Red Sea International Film Festival, Al-Ahli Saudi. The latest is dated 29 Jun 2026.
Know when Saudia signs something new
One email when Saudia or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
Work at Saudia? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/saudia, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.