Emirates is the largest long-haul airline in the world and the biggest in the Middle East.
From our blog: Emirates and DP World share two events. Only one puts its name on the title.
11 of 13 rows confirmed on their sourceHow we check
Every ad Emirates is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 12 ads (Meta counts 40, listing each copy and city version on its own), from the Emirates page.
If you dream of exploring the world, then this could be the job for you. Find out what it takes to become cabin crew with one of the world’s largest international airlines. Benefits include a tax-free salary and free accommodation in Dubai, one of the world’s most exciting cities.
Finish your application and take the next step towards a cabin crew career with one of the world’s largest international airlines.
Thinking of flying soon? Join us on board and get flexible tickets that can change with your plans.
Enjoy flexible tickets, full travel insurance and save your fare for later. Fly Better with Emirates.
There's nothing else like it in the skies. Book Premium Economy and enjoy more space, better comfort and extra travel benefits like more baggage allowance and free seat selection.
Enjoy flexible tickets, full travel insurance and save your fare for later. Fly Better with Emirates.
Indulge in delicious regional dining and enjoy a taste of your destination before you arrive.
If you dream of exploring the world, then this could be the job for you. Find out what it takes to become cabin crew with one of the world’s largest international airlines. Benefits include a tax-free salary and free accommodation in Dubai, one of the world’s most exciting cities.
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Sponsors".
Official airline partner · Event · 2026
Official Airline Partner in the Big 5 Global 2026 partner block on the official site.
Official partner · Event · 2026
Listed under "Official Partners".
Official partner · Event · 2026
Listed under "Official Sponsors".
Partner · Event · 2026
Official Airline. "As the official airline of the Dubai Racing Carnival" — Dubai Racing Club sponsors page.
Title · Event · 2026
The wall's "Event Owner"; the airline owns the festival and its name leads the title.
Partner · Event · 2026
Official Airline. Named on the Dubai Racing Club's own sponsors page as the official airline of the Dubai Racing Carnival.
Supporting partner · Event · 2025
Supporting Partner on the Dubai Airshow sponsors page; the wall is undated and carries the most recent edition, so the year is inferred.
Partner · Event · 2023
Association Partner. Under the "Association Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.
Title · Event · 2020
Emirates airline carried the festival's title from 2013 onward; the 2020 event is billed throughout its own site as the Emirates Airline Dubai Jazz Festival.
With the agency and talent where the trade press named them.
Experiential · 4 Sep 2026
Emirates ran its first Travel Rehearsal events in Australia, walking neurodiverse families through check-in, security, a sensory room and a full cabin familiarisation on a static aircraft at Perth and Melbourne airports. It sits alongside the airline's Autism Certified Airline designation and its accessible travel hub.
Integrated campaign · 22 May 2026
A global loyalty campaign running from 21 May to 31 August 2026 offering Skywards members bonus Skywards Miles and Tier Miles, doubled Cash plus Miles savings across the Emirates and flydubai networks, partner reward flight offers and accelerated earning with hotel, car rental and lifestyle partners.
Ad film · 7 Jan 2026
A new onboard safety film that opens by declaring itself the no-nonsense version, with a cabin crew member spelling out that there are no dancers, no movie characters and no celebrities in it. The trade press read the line as a knowing dig at the airline's own celebrity-heavy advertising history.
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Arsenal, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Real Madrid, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Lyon, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Benfica, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of Olympique Lyonnais, 2020–present.
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of AC Milan, 2010–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2006
Front-of-shirt sponsor of Hamburger SV, 2006–2020.
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Emirates is on Real Madrid's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Emirates | 9 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Qatar Airways | 5 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 4 | 4 | 1 | Motorsport | 31 Aug 2026 |
| Saudia | 2 | 2 | 3 | Film | 29 Jun 2026 |
| Riyadh Air | 0 | 1 | 2 | – | 23 Jun 2026 |
| Property | Peers on it |
|---|---|
| Al-Ahli Saudi | Qatar Airways, Saudia |
| Web Summit Qatar | Qatar Airways |
| Red Sea International Film Festival | Saudia |
| Yas Marina Circuit season | Etihad Airways |
| Al-Nassr | Etihad Airways |
| Abu Dhabi Grand Prix | Etihad Airways |
| 1 Billion Followers Summit | Etihad Airways |
| Qatar ExxonMobil Open | Qatar Airways |
Emirates has 9 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then business, tech and industry, including Dubai Duty Free Tennis Championships, Big 5 Global, Dubai Desert Classic. The latest is dated 2027.
Yes. Emirates has 2 confirmed cricket deals on record.
One email when Emirates or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/emirates, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.
