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Monumentum sponsorship report · First Abu Dhabi Bank · data as of 4 Oct 2026

First Abu Dhabi Bank

Banking & financeGulfState-linked

First Abu Dhabi Bank is the UAE's largest bank, formed by merging First Gulf Bank and NBAD.

3Properties sponsored
2Confirmed in 2026
1Campaign
2026Latest deal

3 of 6 rows confirmed on their sourceHow we check

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Ads running now

Every ad First Abu Dhabi Bank is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 17 ads (Meta counts 149, listing each copy and city version on its own), from the FAB page.

Go Further with FAB And Etihad
Since

Go Further with FAB And Etihad

Take a step closer to your dream trip with an even better way to travel. Get up to 220,000 Etihad Guest miles with a new Etihad Guest Credit Card. Enjoy also exceptional credit card benefits including free airport lounge access, fast-track to Gold or Silver Memberships, free in-flight Wi-Fi vouchers, no annual fees in the first year for Emirati customers and far more. Apply and start your latest adventure today. Apply now. Conditions apply.

View in Ad LibraryLearn more · bankfab.com
First Abu Dhabi Bank - UAE
Since 2 versions

First Abu Dhabi Bank - UAE

Get a new FAB Indulge Card and receive an AED 1,000 Amazon Gift Card as a limited-time welcome bonus to make your wishlist come true. Plus, enjoy 20% off shopping, dining and entertainment, with no annual fee. Conditions apply.

View in Ad LibraryLearn more · bankfab.com
Save big-time with Blue
Since 3 versions

Save big-time with Blue

Get more today as a UAE national with up to AED 5,000 back as a welcome bonus, up to 9% back on your favourite Al-Futtaim brands and so much more with a Blue FAB Infinite Credit Card. T&Cs apply.

View in Ad LibraryLearn more · bankfab.com
FAB Indulge Card
Since

FAB Indulge Card

Get a new FAB Indulge Card and receive an AED 1,000 Amazon Gift Card as a limited-time welcome bonus to make your wishlist come true. Plus, enjoy 20% off shopping, dining and entertainment, with no annual fee. Conditions apply.

View in Ad LibraryLearn more · bankfab.com
ادخر أكثر بكثير مع بلو
Since

ادخر أكثر بكثير مع بلو

احصل أكثر اليوم كمواطن إماراتي مع استرجاع يصل إلى 5,000 درهم، استرداد يصل إلى 9% عند علامات الفطيم التجارية المفضلة لديك وشتى المزايا الاستثنائية من بطاقة بنك أبوظبي الأول بلو إنفينيت. تطبق الشروط.

View in Ad LibraryLearn more · bankfab.com
بطاقة الرفاهية من بنك أبوظبي الأول
Since 3 versions

بطاقة الرفاهية من بنك أبوظبي الأول

مع بطاقة رفاهية جديدة من بنك أبوظبي الأول، احصل على بطاقة هدايا أمازون بقيمة 1,000 درهم كمكافأة ترحيبية لفترة محدودة من أجل تحقيق أمنياتك. بالإضافة إلى ذلك، استمتع بخصم %20 على التسوّق والمطاعم والترفيه، دون رسوم سنوية. تُطبق الشروط.

View in Ad LibraryLearn more · bankfab.com
Start Smart with FAB Business
Since 3 versions

Start Smart with FAB Business

Fast, simple, and designed for growing businesses. Get Started.

View in Ad LibraryApply now · link-fabbusiness.bankfab.com
Enjoy up to 12-month grace period
Since

Enjoy up to 12-month grace period

Enjoy up to 12 months’ grace period on your FAB Personal Loan. Valid for UAE nationals. Conditions apply. Apply now.

View in Ad LibraryLearn more · bankfab.com

Sponsorships

Season by season, then every row newest first with what our check found on its source.

20190
20200
20210
20220
20230
20241
20251
20262
Abu Dhabi Grand Prix

Partner · Event · 2026

Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.

Deal pageSource: Abu Dhabi Grand Prix
Yas Marina Circuit season

Official partner · Event · 2026

Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.

Deal pageSource: Yas Marina Circuit
Abu Dhabi Grand Prix

Partner · Event · 2025

Official Founding Partner. Listed under "OFFICIAL FOUNDING PARTNER" on the Abu Dhabi Grand Prix partner wall.

Deal pageSource: Abu Dhabi Grand Prix (via Internet Archive)
Abu Dhabi Grand Prix

Partner · Event · 2024

Official Event Supporter. Listed under "OFFICIAL EVENT SUPPORTER" on the Abu Dhabi Grand Prix partner wall.

Deal pageSource: Abu Dhabi Grand Prix (via Internet Archive)
Al Ain

Shirt sponsor · Team · 2016

Front-of-shirt sponsor of Al Ain, 2016–present. Listed for the 2025–26 season.

Deal pageSource: Wikipedia

Campaigns

With the agency and talent where the trade press named them.

Work Like a Mother

Purpose · 23 Mar 2023

A Mother's Day film arguing that the skills mothers build at home are the skills employers pay for, citing survey evidence on how hard UAE mothers find it to return to work. Conceptualised, produced and directed by Havas Middle East and pushed on social.

Agency: Havas Middle East.

Source: Communicate Online

Agencies

Credited on First Abu Dhabi Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Havas Middle East1 campaign23 Mar 2023

Against banking & finance peers

Confirmed deals only. The full banking & finance leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
First Abu Dhabi Bank321Motorsport2026
ADCB432Motorsport2026
Emirates NBD313Kabaddi, hockey, tennis and more2026
QNB112Business, tech and industry2026
Mashreq004–6 Feb 2025

Where peers sponsor and First Abu Dhabi Bank doesn't

PropertyPeers on it
Web Summit QatarQNB
Dubai Desert ClassicEmirates NBD
Dubai Fitness ChallengeEmirates NBD
Mubadala Abu Dhabi OpenADCB
DibbaEmirates NBD

Questions people ask

What does First Abu Dhabi Bank sponsor?

First Abu Dhabi Bank has 3 confirmed sponsorship properties on record, mostly in motorsport, then football, including Abu Dhabi Grand Prix, Yas Marina Circuit season, Al Ain. The latest is dated 2026.

Which agency works on First Abu Dhabi Bank's campaigns?

Credited on First Abu Dhabi Bank campaigns: Havas Middle East (1 campaign, latest 23 Mar 2023).

From gulf.monumentum.in/brand/first-abu-dhabi-bank, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.