Map Your Dubai: Insider Edition

A joint push with Google that sent Google Maps Local Guides out to build curated lists of lesser-known Dubai restaurants and cafes, then opened public voting on them from 22 June to 6 July. It sits under DET's 'From Dubai, For Dubai' platform and was launched at a Breakfast Club event at the Etihad Museum.

The brief

Homegrown Dubai restaurants and cafes that need wider reach, and diners curious about places beyond the obvious.

What to borrow

Enlisting a platform's own power users as curators gives a destination's small businesses credible, searchable recommendations from locals.

Brand	Visit Dubai
Agency	Not named on the source
Talent	Not named
Channels	digital, social, on-ground
Source	Communicate Online